We a California-based e-commerce company rooted in family values and a focus on detail. We design furniture and decor, optimizing everything from packaging to assembly, with an annual revenue exceeding $3M and monthly shipments reaching up to a 40-foot container.
Design Simplicity. Operational Excellence.
We believe in furniture that doesn’t need a 20-page manual. We design products that are simple to use, efficient to produce, and secure in transit. Every decision is made at the intersection of engineering, marketing, and customer care.
How We Work: Systematic. Fast. Responsible.
A/B Testing
We conduct A/B testing to make informed decisions — even when it comes to selecting the hardware we use.
Demand-Driven
We only move forward with launching new products when we have clear evidence of actual demand.
Optimized Processes
We continuously optimize our packaging, logistics, and production costs to ensure efficiency and scalability.
Feedback-Focused
We closely monitor customer reviews and make thoughtful adjustments in response — every single time.
Faces, Behind The Diamond Falcon.
Vlad
Product & Operations
"I seek potential and turn it into products"
Alina
Sales & Strategy
"I build sales channels, drive growth, and manage profits"
From Ukraine to the U.S.
We take pride in continuing to work with manufacturers in Ukraine, even amidst the challenges of war. We’ve restructured logistics to maintain quality and partnerships. Additionally, we are open to global collaboration with reliable suppliers worldwide.